Your Arcade Game Deserves a Brand That Stands Out
Creating distinctive identities for arcade games that players remember and venues want to feature. Your game's visual presence matters as much as its gameplay.
We Understand the Challenge You're Facing
Getting Lost in the Crowd
Your game might be incredible, but in a competitive arcade market, visual identity determines whether players notice you first. Without a distinctive brand, even great games can go unnoticed.
Inconsistent Presentation
When your marketing materials, cabinet design, and promotional assets don't align, it creates confusion. Players struggle to remember your game, and venues question your professionalism.
Design That Doesn't Convert
You might have some graphics, but they don't capture the essence of your game or appeal to your target audience. The disconnect between your game's personality and its visual identity holds you back.
Time You Could Spend Developing
Every hour spent struggling with brand elements is time away from what you do best—creating amazing gameplay experiences. You need professionals who understand both gaming and brand design.
A Brand Development Approach Built for Arcade Games
We've developed a methodology specifically for arcade game brands that combines industry knowledge with proven design principles. Your game gets a visual identity that works as hard as you do.
Discovery & Game Understanding
We start by experiencing your game and understanding what makes it special. This isn't just a questionnaire—we learn your game's personality, target players, and unique appeal to create a brand foundation that genuinely represents your creation.
Strategic Brand Positioning
Through market analysis and arcade industry insights, we identify how your game should present itself. We find the visual language that resonates with your target players while standing apart from competitors in meaningful ways.
Identity Creation & Testing
We develop multiple visual directions for your consideration, each designed specifically for arcade environments. You get to see how your brand looks on cabinets, marquees, and marketing materials before committing to a direction.
Complete Brand System Delivery
You receive everything needed to maintain brand consistency: logo files in all formats, color specifications, typography guidelines, and usage examples. Your brand stays strong across every application, from cabinet wraps to social media.
From Undefined to Unmistakable
Before Working Together
- Generic or inconsistent visual identity that fails to capture attention
- Marketing materials created piecemeal without cohesive direction
- Difficulty securing premium arcade placements due to unprofessional appearance
- Players pass by without recognizing your game among competitors
- Spending development time on design decisions instead of gameplay improvements
After Brand Development
- Distinctive visual identity that immediately captures player attention
- Complete brand system ensuring consistency across all touchpoints
- Professional presentation that appeals to premium arcade venues
- Strong brand recognition that helps players find and remember your game
- Confidence to focus on game development while brand handles itself
Experience You Can Trust
Professional Credentials & Expertise
Industry Recognition
Our work has been featured at major arcade trade shows and gaming conventions. We understand what catches attention in real arcade environments because we've seen our brands succeed in hundreds of venues worldwide.
Design Excellence
With backgrounds in both graphic design and gaming culture, our team brings a unique perspective. We don't just create logos—we build brand systems that work specifically for the arcade market's unique demands.
Market Knowledge
Years of collaboration with arcade operators, game developers, and venue managers give us insights into what visual elements actually drive player engagement and venue interest in competitive locations.
Proven Results
Our clients consistently report improved venue acceptance, stronger player recall, and more professional market positioning. These aren't just pretty designs—they're strategic tools that help games succeed commercially.
Choose the Right Approach for Your Game
Each option is designed to address specific brand development needs. Whether you're launching a new game or refreshing an existing one, we have a solution that fits your situation.
Brand Strategy Development
Complete brand foundation for your arcade game. Strategic positioning, visual identity system, and implementation roadmap that gives your game a distinctive presence in competitive markets.
Logo and Identity Design
Professional logo creation that captures your game's essence. Multiple concepts, refinement process, versatile formats, and comprehensive style guide for consistent brand application everywhere.
Marketing Asset Creation
Comprehensive marketing materials supporting your game promotion. Asset packages including posters, banners, digital ads, social templates, and merchandise designs for complete market coverage.
Your Success Matters to Us
We're confident in our ability to create brands that work for arcade games. That's why we make it easy to explore whether our approach is right for your project.
Free Consultation
Start with a no-obligation conversation about your game and brand needs. We'll discuss your vision and how we might help achieve it.
Satisfaction Commitment
We work closely with you throughout the process, with revision rounds included to ensure the final brand truly represents your game.
Ongoing Support
After project completion, we remain available for questions and guidance on implementing your new brand across different applications.
Let's Discuss Your Game's Brand
Share some details about your project, and we'll get back to you within one business day to start a conversation about how we can help.